Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place.

• Build a complete picture.
  Understand your site and app users to better evaluate the performance of your marketing, content, products, and more.
• Get insights only Google can give.
  Access Google’s unique insights and machine learning capabilities to help get the most out of your data.
• Connect your insights to results.
  Analytics is built to work with Google’s advertising and publisher products so you can use your analytics insights to reach the right customers.

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Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.

• Gives you clear and visual data points about what’s happening on your site
• Helps you get some of the context about why people behave the way they do
• Hotjar gives you fast insights with no steep learning curve

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Analyze and optimize customer experience
Use session replay software to see what people do on your website. Get more context with advanced filters and qualitative analytics.

• Turn knowledge into profit
  Watch sessions replays to see how users interact with your website.
• Find what matters most
  Use advanced filters and create segments to learn more about your users.
• Get more context
  Add custom properties, such as subscription plan and other user data you need for your research.

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Matomo, formerly known as Piwik, is a downloadable, Free (GPL licensed) web analytics software platform. It provides detailed reports on your website and its visitors, including the search engines and keywords they used, the language they speak, which pages they like, the files they download and so much more. 

Your Matomo Analytics data is 100% yours to own, with no external parties looking in. Unlike Google Analytics which uses your data to serve its advertising platform, Matomo users can safely use analytics without worrying about data being used for marketing or any other purposes.

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Moz Pro is a do-it-all SEO solution to help you rank higher, drive qualified traffic to your website, and run high-impact SEO campaigns.

To know what's working, you need to accurately track how you're ranking for keywords. With Moz Pro, you can track your competition as well. Moz Pro will ensure you've got maximum potential to rank for your target keywords by auditing the content on your pages and recommending specific improvements.

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SEMrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels.

SEMrush data and insights are trusted by 5,000,000 marketing professionals and over 1000 top media outlets worldwide. With more than 40 tools within the software, data for more than 140 countries, integration with Google and task management platforms, SEMrush is now must-have software for digital marketing teams across the world.

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Visitor Analytics helps website owners track, graph and map site visitors in real-time. Visitor Analytics offer an all-in-one solution for any website in order to grow business..

• Web Statistics
  These statistics are the foundation on which to perform website audits and improve your online presence.

• User Behavior Analytics
  Being able to properly analyze your users, is one of the key success factors of a website. Powerful tools are needed.

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